On July 5th, Thai Prime Minister’s Palace spokesman Tanani revealed that Prime Minister Ba Yu praised the institution that promoted the development of the soft strength of the Thai entertainment industry. The development of entertainment soft power has stimulated the tourism industry, and entertainment programs have attracted more foreign tourists to travel to Thailand.
Tana said that with the broadcast of Thai TV, movies, and popular reality shows, it has led to Thailand’s tourism development. It is expected that the number of tourists traveling to Thailand may continue to grow under the promotion of the soft power of the entertainment industry. For example, in November 2021, in the number of foreign tourists, the number of Japanese tourists was first. Therefore, Thailand’s national tourism bureau launched a special tourism project to Japanese tourists who like Thailand. Visitors can go to the popular Thai attractions in the episode Tour to promote cultural soft power.
Tana also said that the government has prepared to cooperate with relevant departments to promote the development of entertainment soft power. According to the 5F cultural promotion policy, that is, food (FOOD), Film (Film), Thailand Fashion Design (Fashion), and Thailand martial arts (Fighing) The traditional Thai festival (Festival), pushing the Thai art and cultural attractive economic benefits to promote Thailand’s creative industries and soft power to the world.
